Viva La Hip Hop

Red Bull BIG TUNE Producer Battle 2010
@ DNA LOUNGE

Friday, June 4th 2010
Featured Producers:
•••DJ TOOMP
award-winning American record producer and DJ who works in Atlanta, Georgia. In the late 1980’s he was MC Shy-D’s DJ and went on tour with him and the 2 Live Crew as they performed at various venues across the country with other artists such as N.W.A. and Ice-T, after MC Shy-D left Luke Records he DJ’d for JT Money and the Poison Clan; When the 2 Live Crew broke up he worked on an album with former group member Brotha Marquis when he relocated to Atlanta called Indecent Exposure under the moniker 2 Nazty, the cover billed him as a member of the Poison Clan. He rose to mainstream fame by working with southern rapper T.I. on his first four albums, and received critical acclaim in 2006 for producing T.I.’s single “What You Know”, which peaked at #3 on the U.S. Billboard Hot 100[1] and earned both Toomp and T.I. their first Grammy.[2] More recently, he contributed to production on Kanye West’s Graduation, including producing the singles “Can’t Tell Me Nothing” and “Good Life” with West. He and hip hop veteran Bernard Parks, Jr. have launched their own record label called NZone Entertainment.

•••RICK ROCK
Rick Rock doesn’t have a marquee name like Dr. Dre, Timbaland, the Neptunes, or Scott Storch, even though he was one of the most reliable and employed West Coast rap producers of his time. Based in the California Bay Area and aligned closely with E-40, Rock began earning major credits in 1996, when he contributed tracks to both 2Pac’s All Eyez on Me and 40’s Hall of Game. In the years to follow, he cranked out productions mainly for West Coast rappers like Keak da Sneak, Spice 1, and Xzibit; however, he also worked with mainstream artists like Will Smith, Fabolous, and Method Man. He eventually signed a contract with Virgin Records to present a group of his own, Federation. The group debuted in 2003, releasing the single “Hyphy,” whose title would soon become the common stylistic tag for Bay Area rap of the E-40 variety.

On the Wheels:
DV ONE

Hosted by:
Vitamin D
J. Moore

The Red Bull Big Tune program has been a longstanding, respected platform for up-and-coming music producers to gain national exposure, collaborate with well-known artists and make solid connections that could catapult one’s career.

This spring, Red Bull Big Tune hits the road again hosting qualifying battles in Austin, TX; Philadelphia, PA; Los Angeles, CA; San Francisco, CA; Denver, CO; Seattle, WA; Minneapolis, MN; St. Louis, MO; Ann Arbor/Detroit, MI; and Virginia Beach, VA.

Each battle will feature 12 producers vying for audience votes. The top two producers from each qualifying competition will advance to the national finals at METRO in Chicago this fall.

DNA Lounge
375 11th Street / Folsom
San Francisco, CA
Doors open at 8pm | 18+
Go to http://www.redbullbigtune.com/ for more information.