Viva La Hip Hop

AT&T BRINGS 28 DAYS SPEAKER SERIES TO OAKLAND FOR THE THIRD YEAR

Actress and activist Holly Robinson Peete to inspire consumers at free event at the Scottish Rite Center sponsored by AT&T

WHAT:                 For the third year, AT&T will hold its 28 Days speaker series event in Oakland, Calif. At the 28 Days speaker series event, actress, author and activist, Holly Robinson Peete will motivate and inspire Oakland residents to make their mark on history this Black History Month and throughout the new year.

The 2012 AT&T 28 Days campaign is hosted by award-winning hip-hop artist, actor, author, activist, Common and features a seven-city speaker series tour with some of today’s key influential and respected African American leaders.

AT&T created 28 Days in 2009 to highlight the month of February as more than a reflection of the past, but as an unimaginable footprint to what the future holds beyond Black History Month. This year, the AT&T 28 Days campaign returns with a new rhythm and feel that will inspire consumers to achieve their dreams.

Tickets for the Oakland speaker series event featuring Holly Robinson Peete are available for free on a first come first serve basis, at facebook.com/att28days. For further information regarding 28 Days please visit att.com/28days.

WHEN:          Wednesday, Feb. 1, 2012

                         Speaker series, 7p.m.- 8:15p.m.

WHERE:        Oakland Scottish Rite Center

1547 Lakeside Drive

Oakland, CA 94612

VISUALS/INTERVIEW:

∙ Post event interviews with host Common and featured speaker Holly Robinson Peete

∙ Peete providing motivational remarks to a diverse crowd of hundreds

∙ Interviews with AT&T executives and local Oakland residents on impact of Peete’s  message