Viva La Hip Hop

Casual & Pep Love
(Hieroglyphics)
1994’s Fear Itself is of significance to Casual’s career. It is his only major label-marketed album and features various members of his crew, Hieroglyphics, on vocals and production. The album also features a prominent cameo from Bay Area rapper Saafir. The album follows a traditional format: its songs adhere to a verse-chorus-verse arrangement, and the up-tempo and slower tracks are contrasted against each other. The popularity of the album’s second single, “I Didn’t Mean To” exposed Casual to a wider audience. He released three follow-up albums after “Fear Itself”, one of which (“He Think He Raw”) was distributed by Sony-affiliated distributor Red Urban. Casual is now a community activist. In 2006, he took on a role as Music Production and Media Arts Consultant at Youth Uprising . Casual currently holds a seat on the City of Oakland Board of Cultural Affairs. He is also CEO of Hiero Jeans.
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